When Arion Bank was chosen as the marketing company of the year at the ÍMARK festival 2020, this introductory video was made to present the idea behind the bank's digital policy in services and marketing. Motion graphics are an important part of Arion Bank's image and the video is based on that.

Hvíta húsið, 2020

The Icelandic bank Arion engaged in the journey of rebranding and as part of the process we created an extended visual language for it.

Arion Bank has changed considerably in the past years. The Bank has clearly identified its unique position and has taken the lead in the development of digital solutions, as it adjusts its services to the latest needs and the possibilities of the future. Therefore, the new appearance of the bank focuses on the digital side.

The development of this distinctive imagery results in an up-to-date look, where Arion Bank's uses technology to provide customers with comfortable banking services and giving them time to enjoy themselves in their lives and work.

Hvíta húsið, 2020