Harpa Conference & Concert Hall Rebranding
The Harpa Cultural Center was at a turning point. On the occasion of its tenth anniversary year, Harpa's image was redefined, with emphasis on making it more accessible and lively.
Harpa's brand is a multifaceted experience, alive, experimental but classic at the same time. We thought it was important that the house had an acoustic signature as well, so we created a sound logo from the musical instrument on which Harpa's logo is based.
The new brand stands at the foundation of the building itself, which is a world-class work of art. The basic shape in the glass building blocks is called the "Quasi" brick, a unique Icelandic creation. The shape of the Quasi-brick was our starting point for the creation of the new brand, both in 2D and 3D versions. In this way, the strongest feature of the nation's house, the building itself, becomes the cornerstone of its brand identity.
Hvíta húsið, 2021
Harpa Conference & Concert Hall Rebranding
The Harpa Cultural Center was at a turning point. On the occasion of its tenth anniversary year, Harpa's image was redefined, with emphasis on making it more accessible and lively.
Harpa's brand is a multifaceted experience, alive, experimental but classic at the same time. We thought it was important that the house had an acoustic signature as well, so we created a sound logo from the musical instrument on which Harpa's logo is based.
The new brand stands at the foundation of the building itself, which is a world-class work of art. The basic shape in the glass building blocks is called the "Quasi" brick, a unique Icelandic creation. The shape of the Quasi-brick was our starting point for the creation of the new brand, both in 2D and 3D versions. In this way, the strongest feature of the nation's house, the building itself, becomes the cornerstone of its brand identity.
Hvíta Húsið, 2021
Harpa Conference & Concert Hall Rebranding
The Harpa Cultural Center was at a turning point. On the occasion of its tenth anniversary year, Harpa's image was redefined, with emphasis on making it more accessible and lively.
Harpa's brand is a multifaceted experience, alive, experimental but classic at the same time. We thought it was important that the house had an acoustic signature as well, so we created a sound logo from the musical instrument on which Harpa's logo is based.
The new brand stands at the foundation of the building itself, which is a world-class work of art. The basic shape in the glass building blocks is called the "Quasi" brick, a unique Icelandic creation. The shape of the Quasi-brick was our starting point for the creation of the new brand, both in 2D and 3D versions. In this way, the strongest feature of the nation's house, the building itself, becomes the cornerstone of its brand identity.
Hvíta Húsið, 2021
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